After reading an article over at bbc news they proposed that this was simply a correction and that the American stock market was simply correcting the over valued entities within it.
This got me thinking about valuations, people are always talking about buying quality products that will last you a long time.
However like with these recent stock corrections how do we know when we're buying something that's not going to blow up in our face.
With stocks we can do research digging through reports on individual companies at the companies house website. This can be incredibly tedious as there are various filing reports that have different levels of helpfulness from the annual report through to when the company was opened.
If you want to download any of this information it costs you £1 a pop, Not a cheap business. It may be wiser to use an aggregation site such as www.duedil.com this pay for service I've been using professionally for many years. Just to let you know I've never paid for it's services as they used to give them all away for free as long as you were registered. More recently they have restricted access to more and more of the information and put it behind the pay wall. Disappointing for me as I don't like paying for things when I don't have to!
I've also heard good things about iii's and morningstar's investor tools although I've not used them myself.
When buying products we can always read reviews. This however will only get you so far. Buying bin bags that don't break can be useful. But reducing the amount of waste you produce by buying less things that you have to throw away (this includes packaging! the bane of my life).
Then there's the designer problem, there seems to be brand power at work everywhere I go at the moment. From getting petrol at BP to doing the weekly shop at tesco, we're being pushed into staying with a particular shop because it makes us feel like we are getting a better experience.
Now I can agree that picking up a can of beans from the pallet in aldi isn't as nice as picking it from a shelf in Sainsbury's but I'm still picking a bleeding can of beans off a shelf. Surely this is what it all boils down to whether a company can make you so comfortable that you couldn't think it possible to go to one of it's cheaper competitors.
Until of course they push it a little too far and either increase the price so much that you then it becomes uncomfortable for you to shop, or external circumstances do this for them, (see Tesco in the recent recession). This could also happen as instead of increasing prices to create a better profit the company decides to reduce the quality of experience they are giving. This has the same affect as once the consumer realises the experience is no longer worth the premium price tag they then look for alternatives.
Don't even get me started on designer clothing.
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